Development of your sales organization is measurable

Investments for training, coaching and consultancy are most of the time significant but difficult to measure in terms of progression. Of course you can 'only' look at the results but are they always a direct results of the provided services?

Recently Objective Management Group launched a new service, the Progress Evaluation. This service enables a company to identify if the defined development area's (of a sales audit) are really developed by the training, coaching and consultancy services delivered and if the contributed to the increase of margin and revenue,

The advantage is that the ROI is much better to calculate. So at that moment you really know if you invested your training budget effectively.